Technology rarely wins

Someone had forwarded me this. I found it to be an interesting discussion on the state of "web 2.0". In particular, how quickly the marketing machine kicks in to capitalize on the promise of new technology (e.g. read discussion on Michael Arrington from Techcrunch, the anointed "Godfather of Web 2.0")

"...technology rarely wins. I'm a technological optimist who believes that great technology always wins, and if the planet is to continue spinning properly, great technology must win, less there is no justice. And, naturally, I'm constantly disappointed. Technology rarely does win, and when it does its normally the result of a lot of marketing that shouldn't be required. Because at the end of the day, in the real world, people don't care about technology but rather what it enables them to do."

Perhaps in the end the biggest impact of web 2.0 (ignoring all the hype) is that it actually enables people to do things they care about.